t is announced that the 2022 Health Technology Assessment international (HTAi) Annual Meeting will be held in Utrecht as a hybrid event. The conference will have an estimated economic impact in excess of 1.5 million euros.

We finish our monthly agency profile series getting to know Daniël Kusse, Manager Marketing & Communications. Daniël’s primary focus is to make the UCB part of the larger Utrecht Region-brand.

Like everyone else, the Utrecht Science Park has had to deal with the influences of the corona crisis. But from September they are again fully engaged in organising diverse events and activities, both live, hybrid and online.

We continue our monthly agency profile series getting to know Femke Kurstjens and Iris Janssen, UCB’s marketing and communication officers, who make sure the Utrecht Convention Bureau stays in the (online) picture!

We continue our monthly agency profile series getting to know Liza Verkroost, UCB’s Project Manager. Liza is in charge of the internal affairs, oversees all projects, and makes sure all requests and operations run smoothly.

We kick-start our new agency profile series getting to know Monique André de la Porte, our experienced Account Manager. Monique is personally responsible for the international growth and development of the Utrecht Convention Bureau as we are today.