In 2024, the Utrecht Congress Alliance (UCA) was established. The UCA is dedicated to positioning Utrecht as the leading city and region for hosting top-tier international conferences. Specifically, conferences that align with the positioning ‘Utrecht, Heart of Health’ and connect with the regional focal points: Life Sciences & Health, New Digital Society, and Smart Sustainability.
To attract these conferences to Utrecht, the Ambassadors Network was created. This network consists of researchers, scientists, and representatives from various academic disciplines who are interested in organising a conference in Utrecht related to their field, either now or in the future. The ambassadors possess the knowledge and connections within their area of expertise to bring conferences to Utrecht and contribute to strengthening the city’s reputation as a prime conference destination.
The Utrecht Congress Alliance is a collaboration between public and private partners, including the Municipality of Utrecht, the Province of Utrecht, ROM Utrecht Region, HOST (a foundation of Utrecht hoteliers), Utrecht University, The Royal Jaarbeurs, and Utrecht Marketing (through its Utrecht Convention Bureau).
As an ambassador...
- You contribute to establishing Utrecht as an international destination for academic conferences.
- You are invited to annual events where you can network with ambassadors from other fields.
- You play a role in sharing knowledge and experience, inspiring others within your professional association to step forward.
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The UCB brings enthusiasm, offers in-depth knowledge of Utrecht, and excellent support throughout the bidding process. They were involved from an early stage, thinking along with us about the possibilities.
Bas Rodenburg
Professor of Animal Welfare - Utrecht University
Interested in becoming an ambassador?
Would you like to learn more about how you can contribute as an ambassador? Feel free to contact Dorien.
