The Utrecht Convention Bureau (UCB) is part of Utrecht Marketing. Previously known as Tourism Utrecht, this was the cooperative partner of the tourist and business tourism branch, and the executive partner of the municipality of Utrecht. As of 1 January 2017, Tourism Utrecht has merged with Stichting Cultuurpromotie to create a new organization: Utrecht Marketing.

In our capacity as the UCB, we focus on the business tourism market, which is also referred to in English as the MICE sector (Meetings Incentives Conferences Exhibitions). We are a one-stop shop for organizers of national and international meetings, conferences and other business gatherings, and provide professional, free and independent advice on the possibilities that Utrecht has to offer when it comes to business events. After all, it is extremely important to choose the location that best suits the conference in terms of image, capacity and budget. Furthermore, the UCB also provides information about marketing & promotion, the financial aspects regarding grant options for conferences and support with bid procedures and site inspections. We enjoying putting you in touch with the right people to make your event a success!